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To a 2011 Full of MOMMents
Blog Post by Linda Descano CFA®  -  01/19/2011 @ 10:00AM
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As the eldest of four siblings and 26 grandchildren, I was an expert diaper changer (and folder!), infant formula mixologist, and babysitter by the time I was 16.  I approached those "mother's helper" duties with gusto. Likewise, I embraced the subsequent roles of godmother and aunt with zeal, memorizing the words to every Barney song, dancing gleefully to Kidz Bop tunes, and even standing in line for six hours on a hot summer day to get tickets to a Wiggles show.   

Perhaps like other PANKS ("professional aunts, no kids"), a term I first came across on savvyauntie.com, when it came to my nieces and nephews, nothing was too silly for me to do or too expensive for me to buy if it brought a smile to their angelic faces. I relished my role as their fairy godmother who seemingly made the impossible possible. I was raising the bar for aunts everywhere, and that was a good thing, right?

LD pic for Blog post.jpg  Playing princess with my niece and sister.

The answer came loud and clear courtesy of my then five-year-old niece. One day out of the blue, she announced that she was donating her doll house to a local children's hospital. "Why?," we gingerly inquired, while congratulating ourselves for raising such an unselfish child. And she responded, "So that Aunt Linda can buy me an even bigger one." We were speechless.  

By spending so freely and catering to every whim, I was leading my niece to believe that money grew on trees, rather than teaching her the value of a dollar and that getting it often takes a great deal effort. Clearly, I also wasn't helping distinguish between a "need" and a "want." I was, in effect, setting her up for financial failure. Oh the guilt!

It's been six years since that watershed moment and I'm proud to report that we both have come a long way.  Although I still indulge a whim from time to time, I do establish clear spending limits before we embark on a shopping excursion and I look for opportunities to share financial parables. My niece has proven to be a super-savvy saver, discriminating shopper as well as a service-minded young lady.

Regardless of whether someone calls us mom, we send financial cues to the children and adults in our lives in ways big and small.  So, in 2011, I hope you will join me in being the best MOMM - "maven of my money" - ever by showcasing your fiscal sense.

To all of the moms, grandmoms, aunts and PANKS out there, what are some of the ways you keep your financial wits about you when shopping with the angelic children in your life? I'm always looking for some new financial defensive strategies!

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5 Comments

Last night I was teaching a financial class at our local elementary school for the PTA. I agree with all the above sentiments! I ended my presentation (to parents and kids) with a simple quote that I found, love and try to live by! "“If you want your children to turn out well, spend twice as much time with them, and half as much money.” - Abigail Van Buren I also read a great book last year called "The Price of Privelege"...highly recommend!
This is so true! When I see all of the toys and clothes that family and friends buy for our nieces and nephews I often wonder if we could find a better way to "spoil" them. As they get older, I have thought about setting up a savings/investment account of some sort that they will be able to use. We still might buy them the occasional gift, but at least they will be able to see their money grow and experience what it's like to be a savvy saver (or spender).
Great post Linda. We all want to see our children (nieces, nephews, grandchildren) smile, but understanding how to be financially independent is the greatest gift we can give them. In addition to your good idea on establishing spending limits beforehand, here's another strategy: Shop, but don't buy. Every time we go into a store, it doesn't mean we have to buy something. If we do, we are conditioning our children for financially irresponsible behavior. Perhaps it's a few weeks before a birthday or summer break and you want to get something special. Have them come with you to 'shop' but not purchase. Then 'surprise' them later. In addition to delaying gratification, slightly, this teaches them that spending money is about making choices and effective allocation. Look forward to hearing more. Dale
As a soon-to-be mom of a girl, this post really resonated with me. Soon after I became pregnant, I took a trip to Disney World with my husband. At first, I got teary every time I saw a little girl dressed as a princess. Then I spent some time in the "Bibbidi Bobbidi Boutique" while I was looking for a gift for my goddaughter. The "Princess Culture" started to disturb me. I heard way too many really young girls screaming, "I WANT THAT!" and "I NEED THAT!" There were several meltdowns, and I left secretly hoping I was carrying a little boy. This post also made me think about the way that I was raised, which was almost the polar opposite of this princess culture. As the child of Catholic school teachers, I knew very early on that money did not grow on trees, and gifts were not to be expected, but charity was always important. It made me a frugal and generous woman, and I'm proud of that. However, I rarely overindulge myself monetarily. I really like your approach with your niece, and it's one I can see myself modeling for my own daughter. We all deserve the best, but maybe not the BEST best ALL the time. We can create a culture with the little women in our lives where The Golden Rule is in effect, but the "Bibbidi Bobbidi Boutique" can still exist. It's a happy medium, and it seems you've found it with your niece. Kudos to the PANK of the Year!

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About Linda Descano CFA®

President and CEO
Linda is President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary. She also serves as a Managing Director and Head of Digital Partnerships for North America Marketing at Citi. A recognized expert on the topic of personal finance, Linda is also the featured contributor on womenandco.com and Manilla.com, for which she serves as their women and money expert. Her writing, tips and commentary have appeared in countless publications including: Huffington Post, MORE Magazine, American Banker and MSN Money to name a few. She is the recipient of a 2011 Luminary Award from Womensphere® and was the New York recipient of the 2009 Corporate w2wlink Ascendancy Award.